Date Jun 1 ยท 7:00 AM - 8:00 AM PDT

Brand building is best achieved by subconscious (System 1) stimuli, while marketing leans more into conscious (System 2). The speakers will explore how, using music and brands can exploit these differences to optimise the brand/marketing mix, which elements of a music strategy should lean into a System 1 approach and which can rely on a less nuanced System 2 strategy. Our speakers will demonstrate practical examples of how music can influence perception and can be best used to build brand while also driving marketing effectiveness.

 

You will learn:

  • Practical examples of how music can influence perception, build brand and drive marketing effectiveness 
  • How to optimise the use of music in the marketing mix
  • Which brands are effectively harnessing the subconscious power of music
  • How a unified sonic branding and sonic marketing strategy can build brand and drive sales 
SPEAKERS
Avatar of David Courtier-Dutton DC
David Courtier-Dutton
CEO
SoundOut
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Avatar of Jo McCrostie JM
Jo McCrostie
Creative Director
Global
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Avatar of Aifric Lennon AL
Aifric Lennon
Account Director and Research Strategist
MassiveMusic
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Avatar of Lena Roland LR
Lena Roland
Head of Content, WARC Strategy
WARC
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AGENDA
2:00 PM - 3:00 PM UTC
WARC x SoundOut

Introduction by WARC (5mins)

Presentation by Speakers (30 minutes)

Q&A (10 minutes)

  • David Courtier-Dutton
  • Jo McCrostie
  • Aifric Lennon
  • Lena Roland
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