Brand building is best achieved by subconscious (System 1) stimuli, while marketing leans more into conscious (System 2). The speakers will explore how, using music and brands can exploit these differences to optimise the brand/marketing mix, which elements of a music strategy should lean into a System 1 approach and which can rely on a less nuanced System 2 strategy. Our speakers will demonstrate practical examples of how music can influence perception and can be best used to build brand while also driving marketing effectiveness.

You will learn:

• Practical examples of how music can influence perception, build brand and drive marketing effectiveness 
• How to optimise the use of music in the marketing mix
• Which brands are effectively harnessing the subconscious power of music
• How a unified sonic branding and sonic marketing strategy can build brand and drive sales